The campaign is called: Everything's Important. And it is a work of sheer genius. The message is simple: Sprint wants its customers to know that everything their customers do over their network is important to them. In honor of that, they had two of the best known voice over actors act out a conversation between some of their (made up) customers. With a mixture of pop-culture slang, banal topics, and lack-luster lines, the script is perfect. The actors are perfect. The concept is perfect. The setting is perfect. Have I gushed enough? No!
One of the most helpful tools for gauging the public opinion of a production is through looking at the amount of likes and favorable comments it has. The commercial embedded above is one that I find particularly hilarious. But all of them are great. For this commercial specifically, there are already over 260,000 views, and a 97.9% positive approval rating.
The ad agency responsible for this work is Leo Burnett. They have perfectly embodied the substance of this generation of tech-savvy youngsters. And while we do more than just talk about nothing on our phones, these conversations sound all too familiar. This viral image comes to mind:
There is one issue I have with the commercial, though. James Earl Jones used to do voice over and commercial spots for Bel Atlantic as well as what later became 'Verizon.' Is there a conflict there? Maybe not, considering the demographic toward which the company seems to be directing these commercials. Most of them will not remember those commercials, but it is interesting to note that Jones has worked for two different competing companies over the last two decades.
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