When A-list celebrities endorse a brand, the general assumption is that they have some sort of connection to it. This assumption holds especially true for Adam Levine's work for Proactiv. Here is the extended version of the commercial:
Good commercial, positive message. Simple and to the point. He used to have confidence issues because of his acne, but Proactiv cleared that problem right up (pun intended). The issue is that a few months later (while the commercial was still airing), Levine was quoted about his high school days:
Now, I'm a lot less confident. I was delusionally, unreasonably confident. I was a little jerk. I was really into myself. I'm not the same way that I was. I had this weird confidence that was bizarre - FishwrapperNow, I understand that not nearly as many people will see this quote as have the commercial, but it's out there: in print and in cyberspace. That kind of discrepancy is confusing and inconsistent. Wonder if he got any sort of slap on the wrist from his pals over at Proactive?
No comments:
Post a Comment