Food for Thought While You Wait for Your Food

While having lunch in Union Square a few days ago, my eyes suddenly focussed in on an ad on the back of a Halal food cart.
...
I had to adjust my brain a bit to comprehend this.
An ad, for a major brand, on the back of a Halal cart; the type of cart where we get a deliciously cheap, greasy, steaming pile of fragrant mush heaped into a styrofoam container. Right under the blurry stock photos of food there is a fashion model showing off the latest in bargain leg fashion. Actually, I'd say this juxtaposition represents our city pretty well. We buy 5 dollar halal plates while sipping a Starbucks latte, digging through our designer (or overpriced Chinatown knockoff) wallets and carefully trying to avoid pigeon poop, dog pee puddles, and half extinguished cigarettes.
Kudos to you, Old Navy, for finding an interesting and less pricey place to put a print ad. And to you, as well, Halal cart man, for utilizing your only bit of free space on the crowded cart to maximize your profit. Unfortunately, the man working inside the cart at the time wasn't able to answer any of my questions about the ad because his boss had done it and was not present at the time. "No," I was told, he also did not have an e-mail. Or a phone number. And no, he wouldn't be there any time soon.
:( I sulked away, wondering how the Old Navy/ad agency reps had persuaded this mysterious owner.

Anyway, here is a group that specializes in just this sort of thing. It is called Roaming Hunger.